The Holy Cow Canoe Company is an Ontario canoe manufacturer boasting in North American materials and high-quality boats for recreational paddling enthusiasts but is lacking an advertising presence. I created an alternative logo to the original brand for a modern look for use in the following print adverts, and digital presence. 

"We Get It." takes a humorous stand on cabin fever that many paddling enthusiasts feel when winter just doesn't seem to end. The photography takes a look at the extent paddlers go to, to get back onto the water.